Marymount Manhattan College is a private college located in New York City’s Upper East Side. Enrollment consists of 2,069 undergraduates, with women making up 75% and men 25%.
A full brand identity and website redesign handled by another agency did not roll out across the college’s entire marketing efforts. With an upcoming recruiting season, the redesign presented opportunities for new publications to be produced, particularly for academic departments and the admission office.
Expand the brand identity to cover additional print publication formats and digital advertising. Establish a standard look and feel for email templates. Illustrate campus buildings for a fun and exciting way to convey what happens inside. Translate the look and feel of smaller print publications to larger formatted posters and signage.
At a glance, MMC growing publication suite was successfully unified in look and feel across digital and print marketing efforts.
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