SIMPLENIGHT is a travel-tech startup with two web applications: a consumer-facing e-commerce platform for booking travel experiences and a B2B inventory management platform for travel suppliers.
Design wireframes and visual mockups with a development-first approach. Translate a complex technology into an intuitive, responsive, and efficient user interfaces, all while juggling shifting priorities and deadlines, as well as outsourced development based in Russia.
Establish a UX process for research, wireframing, testing, prior to design and development. Establish a consistent, efficient, and intuitive component library for both the inventory management and booking platforms. Use a mobile-first creative process for complicated screens.
Over 300 screens were designed for the inventory management platform. Over 100 screens were designed for the e-commerce platform. A UX team was hired to handle testing, research, and wireframing that established new lines of communication around product development. Both web applications successfully launched and now await market launch.
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