Five select cards from the college's admissions viewbox.

Connecticut College

Atop a 100-year-old arboretum campus, Connecticut College houses 1,900 undergraduate students and is the alma mater to 25,000 alumni worldwide. The college markets to internal and external audiences to maintain its standing reputation.

Outdated brand guidelines lead to an inconsistent identity and public confusion with UCONN. Print collateral was expensive to produce and not environmentally responsible. Poor distinction between fundraising and alumni communications.

Refresh and broaden the brand identity for use across print and digital mediums. Establish sub-brands to differentiate admission publications from fundraising materials. Standardize publication formats to reduce expenses and waste. Align print production with environmental values. Direct a lifestyle photographer to capture a vibrant campus life.

Improved brand recognition that led to record-breaking numbers in alumni donations, admission applications and social media follows. $8,000 saved in print expenses in one year. The in-house Admissions “viewbox” received a 2011 American Package Design Award.

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The Manhattan Skyline showing the Empire State Building with the Manji Designs logo in the center.
Connect

Find Brandon on LinkedIn, download my resume and Snapshot to learn more.

Collage of GBTQ+ men and animals with The Guide logo in the center.
The Guide

A book about GBTQ+ bodies and self-expression. A socal media campaign for body liberation.

An antique pocket watch, tie tack and thimbal belonging to Brandon's grandparents.
The Tree That Shades Me

Collections of biographies about ancestors who survived Jim Crow to become successful entrepreneurs.

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