Art Director (UI/UX), Front-End, Copywriter
VIEW → Website | UX Docs (PDF) | Mobile App Prototype (In Progress)
Access Queens is a grassroots organization based in Queens, New York, striving to improve subway transit and enforce responsible residential development.
- Identity cannot mimic the Metropolitan Transit Authority (MTA), but it should reflect the concept of city transit.
- The 7 Train Blues campaign, which came before Access Queens, later needed to roll under the parent organization.
- Content and site features should promote public engagement.
- Leverage the website as resource for public action with tools, information, and downloable templates.
- Native Mobile App (in progress): Currently designing an app that provides real-time user-generated service statuses about the 7 train.
- Responsive: A good portion of traffic comes from social media, so the website had to be responsive and mobile-friendly.
- File A Complaint (Mobile): Allows users to file a complaint with the MTA via Twitter with pre-written tweet templates or by calling 511.
- Subway Survival Guides: Provides information on issues and alternate transit options about each station along the 7, N/W lines with tips and tricks curated from riders.
- Subway tie-in: The "rail motif" is the gradiated horizontal line that crosses the letterforms. It represents the major subway lines that run through Queens.
- Color: The four colors (yellow, blue, orange, purple) in the rail motif represent the major train lines in Queens (E, F/M, 7).
- Analytics: Determined user traffic and justification for mobile-friendly tools stranded riders can use to easily file service complaints.
- Facebook page gained 1,500+ followers.
- New website attracted media attention from NBC New York and NY1; Pix 11 also showed the homepage on live TV.
- Launched a responsive website with a mobile-friendly complaint-filing too allowing users to directly contact transit authorities through social media.
- Access Queens established partnerships with city and state council members and senators.