Art Director (UI/UX), Front-End, Copywriter
Visit Access Queens Website
Access Queens is a grassroots organization based in Queens, N.Y. that strives to improve subway transit and enforce responsible residential development.
- Identity cannot mimic the Metropolitan Transit Authority (MTA).
- 7 Train Blues social media campaign existed before Access Queens.
- Identity should reflect transit, the subway system and Queens.
- Attract mobile users funneling from social media.
- Subway tie-in: The gradiated horizontal line, the “rail motif,” that crosses over the letterforms represents the major subway lines that run through Queens.
- Color has meaning: The four colors (yellow, blue, orange, purple) in the rail motif represent the major train lines in Queens (E, F/M, 7).
- Used web analytics to conceptualize mobile-friendly tools for stranded riders to easily file service complaints with the MTA.
- Facebook page gained 1,500+ followers.
- New website attracted media attention from NBC New York and NY1; Pix 11 also showed the homepage on live TV.
- Launched a responsive website with a mobile-friendly complaint-filing too allowing users to directly contact transit authorities through social media.
- Access Queens established partnerships with city and state council members and senators.