Access Queens

Art Director (UI/UX), Front-End, Copywriter

Designed brand identity, stationery, print marketing and social media graphics. Created IA wireframes and wrote copy. Designed and coded a responsive website using Bootstrap, PHP, Javascript and jQuery. Implemented a CMS.

Visit Access Queens Website

Access Queens is a grassroots organization based in Queens, N.Y. that strives to improve subway transit and enforce responsible residential development.

Challenges

  • Identity cannot mimic the Metropolitan Transit Authority (MTA).
  • 7 Train Blues social media campaign existed before Access Queens.
  • Identity should reflect transit, the subway system and Queens.
  • Attract mobile users funneling from social media.

Creative Strategy

  • Subway tie-in: The gradiated horizontal line, the “rail motif,” that crosses over the letterforms represents the major subway lines that run through Queens.
  • Color has meaning: The four colors (yellow, blue, orange, purple) in the rail motif represent the major train lines in Queens (E, F/M, 7).
  • Used web analytics to conceptualize mobile-friendly tools for stranded riders to easily file service complaints with the MTA.

Results

  • Facebook page gained 1,500+ followers.
  • New website attracted media attention from NBC New York and NY1; Pix 11 also showed the homepage on live TV.
  • Launched a responsive website with a mobile-friendly complaint-filing too allowing users to directly contact transit authorities through social media.
  • Access Queens established partnerships with city and state council members and senators.
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©2017 Manji Designs LLC / Brandon W. Mosley.