Description
Challenge | The Bulldog Wrestling program needed an effective design solution to recruit new wrestlers and to communicate the program's multi-tiered opportunities to parents.
Strategy & Design | Build an eye-catching image campaign and write marketing language that would be easily digested at a glance, yet engage young readers and their parents.
Results | The program received 140 more applications and increased viewership from 5 to 130 people per match. The image campaign also reinvigorated the team and inspired them to reach higher goals.
