Description
Challenge | Frank’s Place, New London’s oldest gay bar, needed design and marketing solutions to combat decreasing sales and customer attendance.
Strategy & Design | Designed a brand identity and shot photography to build recognition and create a credible and vibrant image. Designed web and print communications to advertise the bar's events.
Results | After a successful campaign, sales were ahead by 200 cases of beer compared to the previous summer; a social media presence was established; and third-party review sites listed correct information.
Awards | 2010 American Graphic Design Award, Brochures & Collateral
