UI/UX Designer, Illustrator, Photo Editor (Fusebox)
Generated hi-fidelity wireframes and live prototypes. Designed responsive websites based on the Bootstrap framework. Designed hero content for Pathway to Financial Success, the Delaware branch and NEA Member Benefits program, as well as landing pages for student loans division.
Visit: Pathway to Financial Success | My Discover Bank | NEA Member Benefits
Team: Chief CD, CD, PM
- Lessen the difficulty of opening and maintaining a bank account online.
- Follow Discover brand identity using elements from existing sites.
- Web analytics showed an increase of mobile users, retina displays and broadband users.
- Design responsive web experiences to satisfy mobile traffic coming from email touch points.
- Reorganize page content to improve information and user flow.
- Develop interactions that allow users to show and hide content to suit their needs.
- Use large imagery to enhance the visual experience on retina displays.
- Official Honoree, 18th Annual Webby Awards.
- Established multiple digital and responsive touch points that captured mobile traffic from email communications.
- Improved site content for targeted marketing.
- Refined and maintained the Discover brand identity across digital mediums.