GE Capital Bank
UI/UX Designer, Illustrator (Fusebox)
Created concepts for homepage hero images. Designed responsive online account opening pages based on the Bootstrap framework. Designed print brochure under the new GE In Motion brand identity.
Team: CD, PM, UX, Dev
- Simplify the process of online account opening.
- Build a marketing site and a customer service platform from scratch.
- Adhere to GE's strict brand guidelines and ADA-compliancy.
- Use black text and incorporate text-resizing scripts to maintain ADA-compliancy.
- Create consistent experiences across all web applications with UI and interaction patterns.
- Provide user feedback with icon systems, infographics and progress meters.