GLE Pilates

Art Director (UI/UX), Front-End, Copywriter

Designed brand identity, including a logo refresh and print marketing. Created UX wireframes to demonstrate content and UI functionality, wrote marketing copy, and coded a responsive website using Bootstrap, PHP, Javascript, and jQuery. Implemented Couch CMS.

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GLE Pilates is a private studio located in Armonk, N.Y., offering a variety of services to local clients. The practice focuses on a personalized experience from range of motion exercises to nutrition.

Challenges

  • Old website was not responsive and its content did not drive users to book appointments online.
  • There are informed assumptions and perceptions about Pilates exercise.
  • Brand value of personalized attention was not reaching customers visually or in print.
  • Marketing collateral lacked a consistent look and feel.

Digital Strategy

  • Created content that would serve as a resource for new and returning customers, including an FAQ section, a clear service offerings table, and benefits of Pilates exercise upfront.
  • Highlighted the business owner and the space through big, colorful visuals. Also underscored personal attention through visuals of one-on-one sessions.
  • Incorporated a map and an online booking platform to drive sales.
  • Used the Bootstrap framework to create a responsive website for a user-friendly desktop-to-mobile experience .
  • Designed a visual identity and refreshed logo for a friendly, welcoming, and calming image aligned with the messaging.

Results

  • Customers are not able to book appointments online in just a few clicks.
  • Prominent buttons for customers to book appointments online.
  • Brand identity elevates business credibility.
  • Consistent look and feel established across marketing materials—print and online.
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©2017 Manji Designs LLC / Brandon W. Mosley.