Description
Challenge | Progressive rock band IZZ needed to upgrade the quality of their packaging materials and create a cohesive and consistent design for their latest and future album releases.
Strategy & Design | Developed a visual brand that would set the band apart from similar artists within the same genre. Created an image campaign for "The Darkened Room," the band's most recent album release. Created a visual brand that would establish recognition, but also visually represent the "mood" of the music.
Results | The new image campaign helped increase record sales 50-57%.
