IZZ

Art Director, Designer (UI/UX), Photographer, Front-End

Designed and coded responsive website with Bootstrap, PHP, CSS animations, and an XML-based CMS. Designed album packaging, print marketing and merchandise; created illustrations and photographed packaging images. Also designed visual identity.

VIEWWebsite

Seven talented instrumentalists adept at multi-part vocal harmonies formed the progressive rock band IZZ during the 1990s.

Challenges

  • No visual identity that unified music catalog.
  • Print marketing and merchandise devoid of a consistent look and feel.
  • Album trilogy required different packaging, but maintain common threads of visuals.

Creative Strategy

  • Build a library of images to use across the entire album trilogy: headstones, textures and statues were photographed in historical cemetery.
  • Design a logo to build establish recognition — the negative space forms the band name.
  • Research typefaces that speak to classic tombstones.
  • Provide a desktop-to-mobile experience for smartphone users.

Results

  • Identity added value and improved packaging design.
  • Record sales increased by 57%.
  • IZZ garnered stronger recognition among other bands within progressive rock.
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The Manhattan Skyline showing the Empire State Building with the Manji Designs logo in the center.
Connect

Find Brandon on LinkedIn, download my resume and Snapshot to learn more.

Collage of GBTQ+ men and animals with The Guide logo in the center.
The Guide

A book about GBTQ+ bodies and self-expression. A socal media campaign for body liberation.

An antique pocket watch, tie tack and thimbal belonging to Brandon's grandparents.
The Tree That Shades Me

Collections of biographies about ancestors who survived Jim Crow to become successful entrepreneurs.

© 2019 Manji Designs LLC / Brandon W. Mosley.