Description
Manhattanville College is a small liberal arts institution founded in 1841, spanning across a 100-acre campus in New York. Its marketing initiatives primarily focused on alumni. However, admission was also a priority. The projects below include a variety of invitations and print publications geared toward alumni and prospective students.
Strategy & Design | Developed engaging alumni publications and differentiated communications sent by the alumni relations office from other college constituents. Built sub-brands around smaller events for more unique image campaigns.
Results | Alumni participation increased due in part to improved production timelines and stronger invitation designs.
