Description
My Soldier is Manhattanville’s national civilian-to-soldier pen-pal program that was started by a student veteran and the college president. The program rapidly gained popularity and recruited students, staff and faculty to keep it running.
Challenge | Design publications and merchandise combining the college's identity with a new sub-brand.
Strategy & Design | Created a patriotic image that would adapt to different audiences and formats.
Results | My Soldier, as well as the college, received global media recognition with registrants emerging from 43 states and over 400,000 people joining the cause.
