Designs print collateral.
NY Common Pantry is a non-profit organization dedicated to reducing hunger throughout New York City by providing nutritious, fresh food pantry packages, serving the elderly, and connecting the homeless to resources.
- Brand identity font not legible in print marketing.
- Marketing materials produced in house and required a visual upgrade.
- Incorporated a more legible reading font for print materials that aligned with the logotype.
- Streamlined type styles, color application, and publication formats for a cohesive look and feel across departments.
- Used larger photography to increase visual impact.