NY Common Pantry

Graphic Designer

Designs print collateral.

NY Common Pantry is a non-profit organization dedicated to reducing hunger throughout New York City by providing nutritious, fresh food pantry packages, serving the elderly, and connecting the homeless to resources.

Challenges

  • Brand identity font was not legible in print marketing.
  • Marketing materials were produced in house and required a professional upgrade.

Creative Strategy

  • Incorporated a more legible reading font for print materials that aligned with the logo font, Miso.
  • Streamlined type styles, color application, and publication formats for a cohesive look and feel across departments.
  • Used larger photography to maximize visual impact.
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©2017 Manji Designs LLC / Brandon W. Mosley.