SIMPLENIGHT

UX Designer, UI Designer, Illustrator

Designed B2B inventory (200+ screens) and B2C booking (100+ screens) web applications from scratch, based on Bootstrap, Angular and FuelUX libraries. Developed hi-fi wireframes, IA and user flows. Managed UX/Dev review process. Proposed concepts for functionality and user interaction.

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SIMPLENIGHT is B2B2C tech startup with an online marketplace for dining, nightlife, entertainment, tour and transportation inventory. A supplier app hosts the inventory, which is distributed to channel partners (airlines, hotels, and travel booking portals and agent) via a separate, white label booking platform.

Team: CD, Dev

Challenges

  • Develop client- and consumer-facing web applications based on a dev-first operation.
  • Design responsive, intuitive and modern interfaces with an evolving brand identity.
  • Extend the Bootstrap framework while adhering to browser, device and system limitations.

Creative Strategy

  • Research interface components and interaction behaviors that make travel booking and inventory management quick, intuitive and easy.
  • Propose ways to extend Bootstrap for new forms of interaction, states and user feedback to maximize the user experience.
  • Establish visual hierarchy with size and white space for complicated processes.
  • Adopt a mobile-first philosophy for an optimum handheld experience.

Results

  • Ideated new forms of user feedback with different modal and toast notification styles.
  • Partnered with dev to create a UI pattern library of consistent components used throughout both platforms.
  • Optimized mobile experience through a series of iterations.
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©2017 Manji Designs LLC / Brandon W. Mosley.