Cennarium

Cennarium is a Brazil-based media company that streams documentaries, theater, and operas online. Its expansion to North America warranted an English language website.

Role UI Designer

Deliverables Hi-fidelity Prototype · Print · Digital Ads

Tools Illustrator · InDesign · Photoshop

Timeframe 1 month

Agency Compression Studios

The Problem

With a relatively small budget and turnaround for UX and a custom build, the design process was at the mercy of an out-of-the-box WordPress template, which wasn't ideal for a media streaming platform.

"How do we convert customers from a traditional in-person experience to a digital experience?”

Opportunity

  • Conduct design landscape analysis of other streaming platforms.
  • Translate a marketing identity to a digital style guide.
  • Optimize WordPress templates for mobile users.

Research

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Define

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Ideate

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Branding

Print Design

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UX Design

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Prototype

I improved the design by establishing a design system of responsive UI components and system feedback to communicate errors and progress.

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Testing

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Results

Cennarium successfully launched in North America.