Role Creative Director
Deliverables Brand Identity · Packaging Design · Print
Tools Pen & Paper · InDesign · Illustrator
Agency Manji Designs LLC
Starting a line of salts and spices from scratch required a visual identity that was flexible enough for application across several SKUs containing a variety of ingredients.
"How do I launch a product line in a competitive retail market?"
My process began with researching similar brands, which lead to a differentiation strategy. Taking more of a vintage, yesteryear approach, I sketched a variety of logo concepts to convey old-timey family tradition.
The design for FFP’s print marketing and product packaging took on a look and feel that conveys home cooking, small business, and high-quality ingredients. The product containers informed the shape of the labels, and a strategic color system reflected each product’s main ingredient.
A flexible identity applied to various products in tin cans, muslin bags, and glass jars made it toa few boutique store shelves in Greenwich, CT.