Role Creative Director · Web Designer · Coder
Deliverables Brand Identity · Wireframes · Design System · Hi-fidelity Prototype · Print
Tools Axure · Illustrator · Photoshop · Dreamweaver · Bootstrap
Timeframe 6 months
Agency Manji Designs LLC
Looming land development threatens the property values, solitude, and privacy provided by coveted woodlands woven around the homes of Purchase residents. Long-standing residents became invested in land preservation when PEPA emerged as a public advocate over 100 years ago. However, its audience tapered off in recent years, causing a drop in donations and town hall participation. With new development projects on the horizon, concerned residents needed activation to protect their homes.
"How do we re-engage local Purchase residents to attend town halls and donate to our cause?"
In redesigning the brand identity, the organization’s full name was reintroduced to the mark to educate new residents about what PEPA stood for. I retained the acronym to sustain familiar residents. The identity’s color and type palette reflect PEPAs long-standing history of environmentalism.
The brand rolled out with a new suite of print publications printed on recycled paper to bolster PEPA's environmental values.
Interactive wireframes presented a new navigation structure and a content strategy that placed PEPA’s story and advocacy front and center. New online membership forms replaced paper trails for a seamless web experience.
PEPA’S new responsive website targeted mobile users and introduced local nature photography to connect the organization with its ties to Purchase.