Discover Bank

As one of the most well-known financial institutions, Discover Bank offers reward credit cards, online banking, home equity loans, student loans, and personal loans.

Role Senior UI Designer · UX Writer

Partners  Client · Creative Director · Information Architect · Content Designer · Engineering

Deliverables High-fidelity · Design System

Tools Illustrator · Photoshop

Timeframe 6 months

Company Fusebox

View Project →

The Problem

Customers engage with multiple touchpoints but often have different experiences. Lacking a unified digital strategy, various teams across the bank onboarded several agencies that produced landing pages, microsites, and email templates with a disparate look and feel.

"How can we compete with other financial institutions in a growing digital market?"
Opportunity
  • Digital Brand Cohesion: Drive customer trust and recognition by unifying Discover’s digital brand and eliminating inconsistent digital styles.
  • Establish a Design System: Accelerate development and deliver a seamless user experience by creating a design system of reusable user interface components used across all digital touchpoints.
  • Responsive Experience: Increase engagement and conversion by improving user experience through responsive design and optimized information architecture that prioritizes relevant content and minimizes clicks.

Process

Research & Discovery

No items found.

Define

No items found.

Ideate

No items found.

Branding

No items found.

UX Design

Overall UX efforts prioritized information architecture and content finding through reducing clicks to find content, adding site search, and other content components to shorten page length.

No items found.

Visual Design

Visual design efforts established a standardized component library, improved the visual experience with large imagery, and enabled mobile users with responsive design.

No items found.

Testing

No items found.

Impact

Outcomes
  • Digital Brand Consistency: Unified visual styles and interaction patterns across digital touchpoints to create a cohesive, recognizable brand, increasing trust and credibility.
  • Scalable Design System: Implemented a reusable UI component library for web and mobile, increasing efficiency and elevating product quality.
  • Improved Findability: Enhanced responsive layouts and information architecture to surface key content and streamline user flows across devices.
  • Reduced Customer Support Dependency: Streamlined navigation and content, decreasing inbound support calls by 20%, cutting costs and frustration.
  • Mobile Traffic Growth: Improved mobile usability and performance, resulting in a 60% actual increase in mobile traffic.
  • Increased Content Engagement: Improved landing page structure and content to boost average time on page from 30 seconds to 5 minutes, demonstrating greater engagement and content impact.
Connect With Me
© 2024  Brandon W. Mosley / Manji Designs LLC. All rights reserved.