Brandon W. Mosley · UX Leader
Role UX Designer · Accessibility SME
Partners Client · Content Strategist · Digital Strategist · Front-end Engineer
Deliverables User Profiles · Sitemap · Wireframes · Design System · High-fidelity
Tools Flowmapp · Axure · Sketch · UsableNet
Timeframe 3 months
Company GeekHive
Parents of children with rare diseases are desperate to find a fast diagnosis. Still, they spend endless hours managing their child’s care, researching solutions, tracking medical records, and visiting doctor after doctor. Parents need a quicker way to learn about how they can get their children healthy.
For medical providers, rare diseases are often edge cases not yet encountered in their education or practice. Providers need access to medical research on rare diseases for a successful diagnosis to happen on a faster timetable.
"How do we make our website accessible and drive donations?"
Stakeholder interviews, site analytics, and membership data helped us define and understand patients, clinicians, and donors as target personas. These user bases were primarily motivated to learn about F29’s technology, and donors were driven to contribute financially. Furthermore, I ran an accessibility scan to determine the current state’s level of conformance.
Stakeholder interviews, site analytics, and membership data helped us define and understand patients, clinicians, and donors as target personas. These user bases were primarily motivated to learn about F29’s technology, and donors were driven to contribute financially. Furthermore, I ran an accessibility scan to determine the current state’s level of conformance.
A series of workshops contributed to forming a sitemap designed to elevate critical areas of interest based on the persona interests. In the end, we decided to prioritize content finding and donation as essential journeys in our scope.
Wireframes illustrated a content strategy designed to optimize SEO and better tell Foundation 29’s story, showcase its technology, and elevate the call-to-action to donate.
To evoke emotion and establish authenticity, I introduced stock images of doctors and patients. The design also addressed accessibility issues by increasing color contrast and font legibility.
