Role Graphic Designer · Photo Editor
Work Brand Identity · Print
Tools InDesign · Photoshop
Alums need a way to connect with the college and other alums from their class without feeling like there’s a hidden agenda. The solution should provide options for alums to participate financially or otherwise.
"How can we regain control of our brand identity as we reach our centennial?"
Establishing buy-in was important. I co-led stakeholder sessions to identify pain points and collect feedback to ensure we met the college’s needs.
Moving away from the traditional blue and white/text-only alumni materials, I used additional colors, patterns, type treatments, and vintage photography to generate excitement and pull on emotional connections to the college.
Improved public profile led to record-breaking numbers in donations and social media engagement among alums.