Discover Bank

As one of the most well-known financial institutions, Discover Bank offers reward credit cards, online banking, home equity loans, student loans, and personal loans.

The Problem

Customers engage with multiple touchpoints but often have different experiences. Lacking a unified digital strategy, various teams across the bank onboarded several agencies that produced landing pages, microsites, and email templates with a disparate look and feel.

"How can we compete with other financial institutions in a growing digital market?"


  • Strengthen Discover’s digital brand by corralling a loose or inconsistent digital style.
  • Build a UI component library consistently applied across different digital touchpoints.
  • Improve the user experience with responsive design and optimize the information architecture to prioritize relevant content and reduce clicks.
Success Measurements
  • Reduce calls to customer support by 20%.
  • Increase mobile traffic by 60%.
  • Increase the time users spend on landing pages from 30 seconds/1 minute to 5 minutes.



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UX Design

Overall UX efforts prioritized information architecture and content finding through reducing clicks to find content, adding site search, and other content components to shorten page length.

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Visual Design

Visual design efforts established a standardized component library, improved the visual experience with large imagery, and enabled mobile users with responsive design.

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