Role UI Designer · Graphic Designer
Deliverables Hi-fidelity Prototypes · Print · Illustration
Tools Illustrator · Photoshop
Timeframe 2 months
Customers struggling after 2008’s economic crash needed a way to regain financial footing and save for the future. Most banks did not offer suitable savings products, particularly with high interest rates. To meet this need, GE Capital established an online bank offering high-interest online savings accounts and certificates of deposit up to two times the national average with a low barrier to entry.
"How do we enter a competitive financial market with our new line of business?"
Meeting accessibility conformance warranted a design system of mobile-friendly components, larger-than-normal typography, and a minimalist design with plenty of white space to reduce clutter. Guiding users through pages and task flow was a strategic intention to allow for an intuitive but pleasing experience.