Role Creative Director · Photographer · Coder
Deliverables Brand Identity · Packaging · Design System · Hi-fidelity Prototype
Tools Illustrator · Photoshop · Bootstrap · Dreamweaver
Agency Manji Designs LLC
Out of so many other rock bands, IZZ had a relatively low public profile. The band's print marketing, merch, and product packaging lacked a strong identity compared to other bands in the genre. IZZ also did not have an online presence.
"How can we elevate our profile amongst our fans and the music industry?"
Elevating the band's profile began with refreshing the brand identity. The new logo's negative and positive space form the letters IZZ. Themes from the band's musical evolution included death, afterlife, and rebirth, which I brought to life with images of headstones, textures, and statues from historic cemeteries.
As part of the visual storytelling, I selected an old-timey Spanish typeface similar to the 18th-century tombstones engraving. I designed and developed a new responsive website and social media graphics with colors, shapes, and images much different from the expected prog rock aesthetic.