Marymount Manhattan College

Marymount Manhattan College is a co-educational, independent private college located in New York City’s bustling Upper East Side. Undergoing a new brand identity, MMC was shifting gears to prepare for an upcoming recruiting season.

Role Graphic Designer · Copywriter · Coder

Deliverables Hi-fidelity Prototypes · Print · Digital Ads

Tools Illustrator · Photoshop

Agency Rose Creative

The Problem

Another agency redesigned MMC’s identity and website, but it did not roll to all print and digital channels. The new identity presented opportunities for new publications, including fundraising collateral, digital marketing campaigns, and wall graphics, signage, and admission catalogs.

"How do we rebrand our institution in print and online?"

Research

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Define

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Ideate

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Branding

With fully-baked digital identity guidelines and only a few design examples to work from, I expanded the brand identity to cover print communications and digital advertising. I standardized the look and feel of MMC’s HTML email templates, illustrate campus buildings for a fun and exciting way to convey what happens inside, and translated the identity for large format posters and signage.

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UX Design

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Prototype

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Testing

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Results

  • At a glance, I successfully unified the college's growing publication suite across digital and print marketing communications.